1) Customer is the king and I am the servant. In business customer is the king. Jeff bezos says we want to in a point of view of coustomer. ● what customer like most ● what customer dislike most Customer hates ● Delay ●Defect ●out of stock. (When customer buy online They hate all of Three) 2) Expert more from his employees 3) Long term vision 4) Complexify the simple, simplify the complex. 5) every employee has hidden owner within 6) quick decision with 70% information 7) value imitation Vs value information 8) don't let the process kill the progress 9) 80% product and 20% promotion 10) master of failure.